The topic of sustainability has long hit home with consumers. Beyond “eco-strategy” or “a fashion wave”, the increasing problems related to the environment have led to higher awareness with regard to the environment.
Although high awareness in terms of the environment does not always lead to environmentally appropriate behaviour, it can nevertheless be observed that consumer behaviour is successively shifting towards “responsibility”.
This way of thinking has changed in the course of time: the ecological dimension of a packaging item has become an evaluation criterion for consumers that is not to be underestimated: consumers increasingly want to know about the impact of the packaging on the environment.
Eco design takes the entire lifecycle of a product into consideration. This way of looking at things is important because 80% of all environmental impacts are already determined at the draft stage.
For this reason, design has a special responsibility in product development as the economic success of the end product is indivisibly linked to sustainable use of natural resources.
Already in the conception stage, sustainable design pays attention to environmentally friendly materials, energy-saving production processes and climate neutral distribution and logistics.
At nearly all phases of the product life cycle, the carriage of goods is incurred – as generally transport volume has risen significantly worldwide.
The logistics industry is more than ever called upon to operate sustainably, in particular as greenhouse gas emissions have risen more quickly in this area than in all other energy-consuming sectors.
Improved capacity and route management (for example, the avoidance of empty runs), fuel efficiency, a transport mix, the modernisation of the infrastructure and joint cooperations are steps which could lead to climate neutral transport facilities.